Let’s be honest—whether you’re running a massive supplement brand or just starting out with your first product, selling supplements online can feel like entering a crowded gym where everyone’s already lifting heavier than you. How do you stand out? Enter ClickFunnels, the all-in-one sales funnel platform that’s helping supplement brands crush it by automating the sales process, capturing leads, and boosting conversions.
In this article, we’ll break down some of the most successful ClickFunnels supplement funnel examples, providing insights into what’s working in the industry right now. We’ll throw in some light humor (because who doesn’t love a good supplement pun?) and, most importantly, show you how to replicate these funnels to grow your own business.
Chapter 1: What Exactly Is a Supplement Funnel?
Before we dive into examples, let’s get clear on what a supplement funnel actually is. A sales funnel is essentially the journey a potential customer takes—from first discovering your product to finally hitting that “buy” button. In the supplement world, funnels are used to:
- Educate the customer about your product (benefits, ingredients, and why it’s the best thing since sliced bread… well, gluten-free bread in this case).
- Nurture leads by providing offers like free trials, product samples, or discounts.
- Upsell and cross-sell products (e.g., “Oh, you bought protein powder? Here’s a discount on creatine!”).
- Encourage repeat purchases via subscription models or follow-up sequences.
Fun Fact: Funnels are like your digital sales reps—they’re always working, never call in sick, and won’t roll their eyes at customer questions. No wonder they’re so popular.
Chapter 2: Top ClickFunnels Supplement Funnel Examples
Let’s look at real-world examples of supplement companies that are using ClickFunnels effectively to sell products like pre-workout powders, fat burners, multivitamins, and more. Plus, we’ll provide links to the sales pages they use (because nothing beats learning by example).
1. Organifi’s Supplement Funnel
Organifi sells high-quality organic supplements, and their Green Juice is a bestseller. Their funnel focuses on building trust and rapport with the audience by educating them about the benefits of greens. The sales page includes testimonials, a detailed breakdown of ingredients, and a limited-time offer.
- Why it works: Organifi’s funnel is all about building trust. They offer a $20 off discount for first-time buyers and multiple upsells, like their “Complete Health Bundle.”
- Funnel elements: Engaging video, product benefits, testimonials, upsells.
- Link to Organifi’s sales page: Organifi Green Juice
2. VShred’s Supplement Funnel
VShred, a fitness program that also sells supplements, has a supplement funnel that’s all about targeting specific pain points. Their Fat Loss Extreme program is marketed with supplements like Burn Evolved, and their funnel dives deep into why you need these products to get results.
- Why it works: VShred takes the “problem/solution” approach by hammering home the challenges of weight loss and positioning their supplements as the answer.
- Funnel elements: Problem-solving copy, urgency, upsell to their workout program.
- Link to VShred’s sales page: VShred Burn Evolved
3. BioTrust’s Keto Elevate Funnel
BioTrust uses a simple but highly effective ClickFunnels funnel for their Keto Elevate product. The focus here is on simplicity and targeting a specific niche (the keto community). They educate customers on how their product helps boost ketones, and they use a subscription model for repeat purchases.
- Why it works: BioTrust keeps things niche-focused. They appeal to the keto crowd by emphasizing how Keto Elevate works to maximize results on the ketogenic diet.
- Funnel elements: Targeted messaging, clear benefits, subscription model.
- Link to BioTrust’s sales page: BioTrust Keto Elevate
4. Onnit’s Alpha BRAIN Funnel
Onnit is known for its Alpha BRAIN nootropic supplement, which enhances focus and mental clarity. Their funnel targets people who want to improve brain performance and productivity. They focus heavily on social proof by including testimonials from athletes and celebrities.
- Why it works: Onnit uses social proof like a pro. Testimonials from big names in the sports world give Alpha BRAIN a credibility boost that gets customers excited.
- Funnel elements: Social proof, scientific backing, trial offers.
- Link to Onnit’s sales page: Onnit Alpha BRAIN
5. Umzu’s Total Human Optimization Funnel
Umzu is a supplement company that takes a holistic approach to health, offering supplements for gut health, testosterone support, and overall well-being. Their funnel for Testro-X taps into the specific concerns of men looking to boost their testosterone levels, with powerful testimonials and a scientific breakdown of ingredients.
- Why it works: Umzu uses targeted marketing to speak directly to men who are looking to solve a specific health problem (low testosterone).
- Funnel elements: Targeted messaging, ingredient transparency, scientific explanation.
- Link to Umzu’s sales page: Umzu Testro-X
Chapter 3: What Makes a Successful Supplement Funnel?
So, what exactly do these funnels have in common that makes them work?
1. Education First, Sales Second
All the successful funnels start by educating the customer. They explain the product benefits, the science behind it, and why it’s better than the competition. By the time customers hit the “buy” button, they feel confident in their decision.
2. Trust-Building Elements
From social proof (testimonials, reviews, celebrity endorsements) to scientific backing, these funnels work hard to build trust. In the world of supplements—where people are consuming your product—trust is everything.
3. Urgency and Limited-Time Offers
Creating a sense of urgency (e.g., “Limited-time discount!” or “Only a few bottles left!”) helps push customers to buy. A good funnel will always include some kind of urgency or scarcity tactic.
4. Upsells and Cross-Sells
Once the customer is in the funnel, companies use upsells (e.g., “Add another bottle for 20% off”) and cross-sells (e.g., “Pair this with our pre-workout for even better results”) to increase the average order value.
FAQs About Using ClickFunnels for Supplements
1. How much does it cost to set up a funnel with ClickFunnels?
ClickFunnels starts at $97 per month for the basic plan, which is perfect for small to mid-sized businesses. If you’re looking for more advanced features, you can opt for the Platinum plan at $297 per month.
2. Do I need any coding skills to use ClickFunnels?
Nope! One of the best things about ClickFunnels is that it’s designed for non-techies. You can drag-and-drop elements to build out your funnel without touching a line of code.
3. What are the most important pages in a supplement funnel?
Typically, a successful supplement funnel includes a landing page, a product page, an order form, and upsell/cross-sell pages.
Final Thoughts: Time to Build Your Own Supplement Funnel
Whether you’re selling protein powders or nootropic supplements, the right funnel can make all the difference in your sales process. With ClickFunnels, you have the tools to create a smooth journey for your customers—from their first visit to your page to them subscribing for a monthly delivery of your products.
Now, it’s your turn. Check out the examples above, gather inspiration, and start crafting a funnel that turns visitors into loyal customers. Who knows? Your supplement brand could be the next big success story in the health and fitness industry!