Facebook Monetization Requirements: What You Need to Know
Want to make money on Facebook? It’s possible, but only if your content and audience meet Facebook’s official monetization criteria. Whether you’re posting Reels, livestreaming, or building a video library, here’s everything you need to know to qualify and start earning.
1. Follow Facebook’s Partner Monetization Policies
Before you think about revenue, Facebook wants to make sure you’re playing by the rules.
To qualify, your page must follow the Partner Monetization Policies, which include:
- Following Community Standards (no prohibited or harmful content).
- Posting original content, not recycled clips or copyrighted material.
- Maintaining a trustworthy presence with consistent, authentic engagement.
If your content feels spammy or misleading, you’ll lose eligibility.
2. Hit the Key Metrics: 1,000 Followers + 600,000 Minutes Viewed
For In-Stream Ads, Facebook requires:
- At least 1,000 followers, and
- 600,000 total minutes viewed in the last 60 days, across all video uploads.
You’ll also need at least five active videos published on your Page.
Pro tip: Focus on short, engaging videos that drive replays and shares — these count toward total watch time and can accelerate your path to monetization.
3. Post Engaging, Original Content
Facebook rewards originality. To stay eligible, your videos must be created by you — not downloaded from TikTok, YouTube, or someone else’s page.
Avoid:
- Reposted content without significant editing or commentary.
- Low-effort or repetitive clips designed just to farm views.
Facebook’s algorithm and review team actively check for authenticity, so make every post something only you could create.
4. Meet Eligibility for Fan Subscriptions and Stars
Once you grow your audience, you can unlock additional income streams:
- Fan Subscriptions: Let followers support you through monthly memberships (similar to Patreon).
- Stars: Viewers can purchase Stars to send during live streams — each Star earns you money.
Each feature has its own eligibility requirements, usually based on engagement, content quality, and follower count. You can check your page’s status inside Meta’s Creator Studio under Monetization Tools.
5. Choose the Right Monetization Tools
Facebook offers several ways to earn:
| Monetization Tool | How It Works | Best For |
|---|---|---|
| In-Stream Ads | Ads shown before, during, or after your videos. | Pages with long-form or high-view videos. |
| Fan Subscriptions | Followers pay monthly to access exclusive content or perks. | Creators with loyal communities. |
| Stars | Viewers send Stars during live streams to show support. | Streamers and live video creators. |
The best approach is to combine them — use in-stream ads for your main content, and Stars or Subscriptions to deepen fan relationships.
Key Takeaway
To monetize on Facebook, you need:
- A real, engaged audience (not bots or fake followers).
- Consistent, original video content.
- Compliance with all Facebook policies.
Once you hit those metrics, Facebook opens the door to real earnings, whether through ads, fan support, or live engagement.
Frequently Asked Questions (FAQ)
1. How do I know if my Facebook page is eligible for monetization?
You can check your eligibility in Meta’s Professional Dashboard or Creator Studio under the “Monetization” tab. Facebook will show your current status and which requirements you still need to meet.
2. How long does it take to get monetized on Facebook?
It depends on your audience growth and watch time. Once you meet all requirements, Facebook typically reviews your page within a few days to a few weeks before approving monetization.
3. Can I monetize Reels on Facebook?
Yes. Facebook allows Reels monetization through overlay ads and Stars, as long as your content follows the Partner Monetization Policies and you meet the eligibility metrics.
4. Do private or unlisted videos count toward watch time?
No. Only public videos count toward the 600,000-minute watch time requirement for In-Stream Ads. Private or hidden videos don’t contribute to monetization eligibility.
5. What happens if I break Facebook’s monetization policies?
Violating Facebook’s Partner Monetization Policies can lead to temporary suspension or permanent loss of monetization features. Always post original, compliant content to protect your earnings.
6. Can I monetize a personal profile, or do I need a page?
You must have a Facebook Page, not just a personal profile, to access monetization tools like In-Stream Ads, Stars, or Fan Subscriptions.
7. Is it possible to earn money from live streams?
Yes. Live streamers can earn through Stars (virtual gifts from viewers) and In-Stream Ads if they meet the eligibility requirements.
8. Does Facebook pay directly or through another platform?
Facebook pays creators directly, typically via direct deposit or PayPal, once your earnings reach the minimum payout threshold (usually $100).





