Let’s paint a picture: it’s January 1st, and millions of people are waking up to the New Year, ready to tackle their fitness resolutions with the passion of an Olympian. They’re eyeing that treadmill, weight bench, or those shiny new dumbbells, thinking, “This is my year.” And then there’s you, ready to cash in on this fitness frenzy by selling exercise equipment—new, used, or both.
Whether you’re selling brand-new equipment fresh from the factory or pre-loved gear that’s still in great condition, the market for fitness equipment is massive. In 2020 alone, the global fitness equipment market was valued at $11.5 billion and is expected to grow by 4.4% annually. From treadmills and bikes to resistance bands and dumbbells, the potential for profit is real.
This guide will walk you through everything you need to know about how to sell exercise equipment (both new and used) in a way that’s not just profitable, but also fun, because who said selling fitness equipment had to be boring? With a few light-hearted twists, helpful FAQs, and some stats to back it all up, let’s get you started.
Chapter 1: Why the Fitness Market Is Ripe for Selling Equipment
Everyone wants to get in shape. And let’s be honest—no one wants to pay for a gym membership they’ll use twice before calling it quits. Enter home exercise equipment.
Since the pandemic, 71% of people say they prefer working out at home. That’s where you come in. By selling exercise equipment, you’re offering convenience, affordability, and, let’s be real, the chance for someone to buy that shiny new treadmill they’ll occasionally drape clothes over but still look at every day, knowing it’s waiting for them.
Chapter 2: Selling New Exercise Equipment—The “Ooooh, Shiny” Factor
Selling new exercise equipment is like selling a brand-new car—everything is sleek, untouched, and just waiting for someone to show it off. But how do you stand out in a market filled with Pelotons and Bowflexes?
1. Choose Your Niche
The fitness world is vast. Are you going to focus on cardio equipment like ellipticals and stationary bikes, or are you more of a strength training kind of seller, offering dumbbells and power racks? Defining your niche is key.
- Pro Tip: The cardio equipment market is expected to grow by 5.7% annually, so consider stocking treadmills, rowing machines, and bikes.
2. Source Quality Suppliers
You want to ensure you’re selling quality products. Nobody wants to buy a treadmill that’s going to turn into a glorified clothes hanger within a week because it breaks down. Look for suppliers with good reviews and solid warranties.
- Example: Companies like Precor, Life Fitness, or NordicTrack are reputable, well-known brands that customers already trust.
3. Use Eye-Catching Marketing
Let’s face it—people buy things with their eyes first. Highlight the benefits of your equipment using slick, professional photos and videos showing real people using the equipment. And don’t be afraid to get creative. Humor works!
- Fun Thought: Imagine an Instagram ad with the caption, “You could be working out right now… or draping another towel over this treadmill.” It’s relatable and attention-grabbing.
Chapter 3: Selling Used Exercise Equipment—The “Smart Shopper” Appeal
Now, let’s talk about selling used exercise equipment. While new gear has its perks, selling pre-owned equipment can be just as lucrative—plus, it’s eco-friendly and appeals to budget-conscious buyers. Think of it as the thrift store of fitness.
1. Where to Find Used Equipment
You can find used exercise equipment everywhere, from garage sales and estate sales to gyms looking to upgrade their gear. Heck, you probably have a neighbor who bought an exercise bike and now regrets it.
- Pro Tip: Online marketplaces like Craigslist, Facebook Marketplace, and even eBay are gold mines for finding lightly used equipment.
2. Inspect and Refurbish
Once you’ve sourced your equipment, it’s crucial to inspect and, if necessary, refurbish it. A shiny, polished weight bench is going to sell much faster than one with suspicious stains and a wobble.
- Pro Tip: Offering a 30-day money-back guarantee or a warranty on refurbished equipment can build customer trust and confidence.
3. Pricing Strategy
The beauty of selling used equipment is that you can offer significant savings while still turning a healthy profit. A used treadmill that retails for $1,500 new can still sell for $800-$1,000 if it’s in good condition.
- Fun Thought: People love a deal. If you slap a sign on something that says, “Was $1,200, now $600,” they’ll be all over it, thinking they’re the next contestant on The Price is Right.
Chapter 4: Platforms to Sell Exercise Equipment
Whether you’re selling new or used exercise equipment, the platform you choose to sell on is just as important as the product itself. Some people like to see things in person, while others are happy to order online. Let’s break down your options:
1. Online Marketplaces
Selling online gives you access to a massive audience. Here are a few platforms to consider:
- Amazon: Perfect for selling new equipment but be aware of listing fees and competition.
- eBay: Great for both new and used equipment, with flexible selling options.
- Craigslist and Facebook Marketplace: Best for local, used equipment sales—no shipping required.
2. Your Own E-commerce Site
If you’re serious about creating a fitness equipment brand, setting up your own website with platforms like Shopify or WooCommerce is a smart move. It allows for full control of branding, customer experience, and the all-important profit margin.
3. Local Sales and Pop-Up Events
There’s something to be said for local sales. By selling through community events or hosting pop-up sales, you give people the chance to see the equipment in person, which can lead to quicker decisions.
- Pro Tip: Offer free local delivery—it’s a huge perk for buyers!
Chapter 5: FAQs About Selling Exercise Equipment
1. Is selling used exercise equipment profitable?
Absolutely! While margins on new equipment can be slimmer due to wholesale costs, used equipment allows for higher profit margins—especially if you refurbish it to near-new condition.
2. How should I price used exercise equipment?
Research similar models online and price competitively. A good rule of thumb is to price used equipment at 50-70% of the original retail price, depending on condition.
3. Do I need special permits to sell exercise equipment?
If you’re selling casually through platforms like Craigslist or Facebook Marketplace, you likely won’t need any special permits. However, if you’re setting up an official business, check your local regulations for any licensing requirements.
4. Should I offer a warranty on used equipment?
While not required, offering a short-term warranty (30-60 days) can help boost sales by giving buyers peace of mind.
Chapter 6: The Future of Fitness Equipment Sales
As more people opt for at-home workouts and fitness continues to trend toward personalization and convenience, the demand for exercise equipment—both new and used—will keep growing. The key to success is understanding your audience, sourcing high-quality products, and marketing them in a way that stands out.
In conclusion, selling exercise equipment is like offering people the tools to transform their lives. Whether it’s a brand-new Peloton bike or a gently used dumbbell set, you’re not just selling products—you’re selling the promise of fitness goals achieved, even if that treadmill occasionally doubles as a towel rack.