Banned / Prohibited Supplements on TikTok Shop

From TikTok’s Dietary Supplements Policy and Prohibited Products Policy:

See the official Tik Tok Shop policy page here.

TikTok’s prohibited supplement list targets categories with the highest consumer risk and regulatory scrutiny—weight management, body enhancement, sexual wellness, and mental health products are completely banned regardless of ingredient safety. 

The platform also prohibits any supplements containing cannabis derivatives, making disease treatment claims, or hiding undeclared pharmaceutical ingredients, with violations resulting in immediate account termination.

Supplements Are a Restricted Category on TikTok Shop

Here’s the deal: if you want to sell supplements on TikTok Shop, you can’t just upload your product and start running ads tomorrow. Supplements fall under what TikTok calls a restricted category. And that changes everything.

When a category is restricted, TikTok adds more friction to the process on purpose. Why? Because supplements have a history of bad actors — mislabeled bottles, unverified claims, banned substances. TikTok wants to protect its users and cover its own liability. That means sellers like you have to jump through extra hoops before you’re allowed in.

What Restricted Means in Practice

Being in a restricted category means:

• You must apply for Category Qualification before your listings go live.
  
• You need to provide compliance documentation to prove your products are safe and legal.
  
• Every listing will be reviewed more closely than a standard product.
  
• You face a higher risk of rejection if your labels or claims aren’t airtight.
  
• Policies can change based on region (Vietnam’s rules look different from the U.S. or EU, but the idea is the same).
  

Documentation TikTok Requires

Here’s where most supplement sellers trip up. TikTok doesn’t just ask for one certificate — they want a full paper trail. Depending on whether you’re the manufacturer, importer, or reseller, you’ll be expected to provide:

• Certificate of Analysis (COA): Proof your product was tested for safety and accuracy.
  
• GMP Certification: Documentation that your facility follows Good Manufacturing Practices (21 CFR Part 111).
  
• FDA Food Facility Registration: A verification letter or screenshot from the FDA database if you manufacture or import.
  
• Product Labels: Front, back, and Supplement Facts panel with:
  
  • Product name
    
  • Net quantity
    
  • Type of supplement
    
  • Ingredient list and serving size
    
  • Manufacturer or distributor’s name and address
    

If you’re missing any of these, TikTok will simply reject your application. And repeated rejections hurt your seller score, which makes it harder (and more expensive) to advertise later.

Why Your Marketing Gets Flagged

Even if your documentation is perfect, TikTok’s automated review system will scan your listing titles, product descriptions, and ad creatives for compliance issues. Here’s what will get flagged instantly:

• Disease claims: “Cures diabetes,” “Treats anxiety,” “Prevents cancer.”
  
• Sensitive categories: Weight loss pills, fat burners, sexual performance enhancers, or mental health supplements.
  
• Exaggerated language: Anything that looks like “miracle results” or unrealistic transformations.
  

TikTok doesn’t want to risk promoting dangerous or misleading products, so these categories are either heavily restricted or banned outright.

The Regional Factor

Here’s where it gets trickier: the rules don’t look the same everywhere. TikTok Shop Vietnam, for example, clearly lists dietary supplements as a restricted category. In the U.S., the policy wording is slightly different, but the enforcement is the same: supplements are never “open to sell” products.

So if you’re planning to expand internationally, you’ll need to re-check the rules for each market and adjust your compliance documents accordingly.

Bottom Line on Tiktok Shop Restricted Products

Selling supplements on TikTok Shop isn’t impossible. But it’s not like selling T-shirts either. You’re in a high-risk category, and TikTok will treat you that way. If you want to succeed, you have to get your compliance right from day one, keep your claims clean, and expect stricter reviews than sellers in open categories.

When you get it right, though? TikTok’s algorithm + influencer marketing = an explosive growth channel for supplement brands.

Tik Tok Shop Restricted Products Guidelines

TikTok Shop Shadowban

Here’s the truth: supplement sellers on TikTok Shop are running into shadowbans all the time.

Reddit is full of stories — one seller saw traffic crash from 1,800 to 300 visitors overnight after a restock. Another got banned in a week for making “focus and memory” claims that triggered TikTok’s mental health filters.

Common patterns?

• Products vanish from search but still show up via affiliate links.
  
• Accounts get banned before their first sale just for linking a supplement.
  
• Automated systems flag listings based on category, product descriptions, or past account behavior — even without a clear violation.
  

The bottom line: if you’re in supplements, TikTok’s review filters are stricter, faster, and more aggressive than most sellers expect.

Reddit Reports & Anecdotes On Being Shadowbanned

“I have a semi risky video for TikTok Shop …”:


“Supplements are a pain in the ass to sell on TT shop … my account got banned within a week because I was pushing the limits with supplement videos.”
“I just got a violation for saying they improve focus memory and depression. … You can’t talk about mental health.” Reddit
This indicates that claims related to mental health or cognitive effects are triggering violations or suppression.

“Shadowbanned on TikTok Shop Search Bar”:


“Customers can still buy my product from affiliate links but when searching for my product on TT Shop, the item is not showing at all.” Reddit
The seller suspects a search-listing suppression rather than a full ban.

“Did my product/shop get shadowbanned?”:


“I was averaging about 1.8k daily product visitors … after some legal issues and a 2-week stock zero period, it dropped to ~300 daily visitors.”
“My videos no longer seem to be pushed out … they get capped at around 300-400 views max.” Reddit
This shows how sellers interpret declines as possible shadowbans.

“Banned on TikTok Shop before my first sale”:


“I linked a single product … went to hit publish and bam, unable to publish because in that timeframe my account had already gotten banned.” Reddit
Some sellers allege bans with no clear violation, possibly due to automatic filters.

“Has anyone experienced a sudden TikTok Shop ban without any violation notice?”:


“The TikTok Shop connected to the account got banned without any warning or explanation — and this has already happened to us twice.” Reddit
This suggests bans or suspensions sometimes happen without clear cause.

What to Do If You’re Banned on TikTok Shop

If you get banned, don’t waste time fighting it. TikTok rarely reverses.

• Start fresh with a new EIN and business entity.
  
• Rebrand under a clean account with no ties to the old one.
  
• Pick compliant products (vitamins, minerals, beauty, wellness). Avoid weight loss, sexual, or muscle gain claims.
  
• Scrub your listings. Never mention prohibited words or promises.
  
• Stay clean. TikTok tracks violations—repeat mistakes will kill your new shop fast.
  

Bottom line: restart smart, stay compliant, and you’ll be back in business.

100 Safer Supplement Types for TikTok Shop (Adjusted List)

1. Multivitamins
   
2. Vitamin C
   
3. Vitamin D3
   
4. Vitamin A (beta-carotene)
   
5. Vitamin E (natural tocopherols)
   
6. Vitamin K2
   
7. B-Complex (B1, B2, B3, B5, B6, B7, B12)
   
8. Folic acid (folate)
   
9. Vitamin B12 (methylcobalamin, cyanocobalamin)
   
10. Calcium citrate
    
11. Magnesium glycinate
    
12. Magnesium citrate
    
13. Zinc gluconate
    
14. Iron (ferrous bisglycinate)
    
15. Selenium
    
16. Copper
    
17. Manganese
    
18. Chromium picolinate
    
19. Molybdenum
    
20. Iodine (kelp source)
    
21. Potassium citrate
    
22. Phosphorus
    
23. Trace mineral complexes
    
24. Collagen peptides
    
25. Hydrolyzed collagen
    
26. Marine collagen
    
27. Biotin
    
28. Hyaluronic acid
    
29. Silica
    
30. Coenzyme Q10 (CoQ10)
    
31. Ubiquinol
    
32. Lutein
    
33. Zeaxanthin
    
34. Lycopene
    
35. Astaxanthin
    
36. Beta-carotene
    
37. Resveratrol
    
38. Quercetin
    
39. Alpha lipoic acid
    
40. N-acetyl cysteine (NAC)
    
41. Glutathione (reduced or liposomal)
    
42. Antioxidant blends
    
43. Omega-3 fish oil (EPA/DHA)
    
44. Krill oil
    
45. Algal oil (vegan omega-3)
    
46. Flaxseed oil
    
47. Evening primrose oil
    
48. Borage oil
    
49. Black currant oil
    
50. Pumpkin seed oil
    
51. Chia seed oil
    
52. Spirulina
    
53. Chlorella
    
54. Green superfood blends (without weight loss claims)
    
55. Wheatgrass
    
56. Barley grass
    
57. Moringa leaf
    
58. Acerola cherry (natural vitamin C source)
    
59. Camu camu
    
60. Rose hips extract
    
61. Elderberry extract
    
62. Echinacea extract
    
63. Garlic extract
    
64. Onion extract
    
65. Ginger extract
    
66. Turmeric (curcumin standardized)
    
67. Boswellia serrata
    
68. Milk thistle (silymarin)
    
69. Artichoke extract
    
70. Dandelion root extract
    
71. Burdock root
    
72. Nettle leaf
    
73. Holy basil (tulsi)
    
74. Ashwagandha (if positioned as “adaptogen” only, not for mental health treatment)
    
75. Rhodiola rosea (same note as above)
    
76. Maca root (as energy/overall wellness, not sexual)
    
77. Ginkgo biloba (for circulation, not medical claims)
    
78. Panax ginseng (general vitality, no disease claims)
    
79. American ginseng
    
80. Reishi mushroom
    
81. Lion’s mane mushroom (general brain nutrition wording only)
    
82. Cordyceps mushroom
    
83. Shiitake mushroom
    
84. Maitake mushroom
    
85. Oyster mushroom extract
    
86. Beta-glucans (from oats or mushrooms)
    
87. Probiotic blends (Lactobacillus, Bifidobacterium)
    
88. Prebiotic fibers (inulin, FOS)
    
89. Digestive enzyme blends
    
90. Papain (papaya enzyme)
    
91. Bromelain (pineapple enzyme)
    
92. Aloe vera powder (inner leaf, decolorized)
    
93. Pomegranate extract
    
94. Blueberry extract
    
95. Acai berry
    
96. Goji berry
    
97. Cranberry extract
    
98. Grape seed extract
    
99. Olive leaf extract
    
100. Green tea extract (decaf or low caffeine, no fat-burner positioning)
     

These are mainstream, widely sold, and generally safe from a policy standpoint — as long as you:

• Avoid disease claims
  
• Stick to structure/function claims (e.g. “supports skin health,” not “cures acne”)
  
• Provide proper documentation (COA, GMP, FDA reg)

Final Thoughts

Selling supplements on TikTok Shop isn’t a free-for-all. It’s a restricted category, with banned products (weight loss, sexual, mental health, muscle gain) taken completely off the table. On top of that, compliance checks are tight, shadowbans are real, and one slip in your product descriptions can tank your account.

But here’s the good news: TikTok Shop still works for supplement brands that play by the rules. Stick to safe categories like vitamins, minerals, beauty, wellness, and general nutrition. Keep your claims clean. Get your COAs, GMP certificates, and FDA registrations in place before you list.

If you get banned, don’t argue — start fresh with a compliant brand and never repeat the same mistakes.

Bottom line: TikTok is strict, but it’s also one of the most powerful channels for supplement sales right now. If you treat compliance as part of your marketing strategy, you can scale fast while your competitors keep getting shut down.